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01:54 - Roots of AI and design passion
03:58 - From hackathon to viral product
05:12 - Incubating an idea for years
08:23 - Changing the creative workflow
11:04 - Finding the right co-founder fit
18:42 - Small details in enterprise sales
01:54 - Roots of AI and design passion
Priyaa shares her background in generative AI, from early work at Microsoft and Snap to founding Lica. She explains how her technical journey inspired the mission to democratize design with AI that reasons like a human.
03:58 - From hackathon to viral product
Priyaa recounts her solo “vibe-coding” at a hackathon, turning dull documents into engaging GIFs. The project went viral, earned her first investor check, and sparked the leap into founding Lica.
05:12 - Incubating an idea for years
She explains how the core idea for Lica simmered for seven years, evolving from foundational design models to practical video and ad creation tools for brands.
08:23 - Changing the creative workflow
Priyaa dives into Lica’s real-world impact for fashion and CPG clients: cutting photo shoot times, enabling rapid creative testing, and freeing teams to focus on high-value creative strategy.
11:04 - Finding the right co-founder fit
Priyaa shares how she and her co-founder, Purvanshi, met and moved in together sight unseen. She emphasizes that complementary skills and shared values matter more than product expertise alone.
18:42 - Small details in enterprise sales
The discussion shifts to enterprise sales. Priyaa highlights how building trust, aligning with stakeholders’ goals, and focusing on customer outcomes can make or break a deal.
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