We’ve helped early-stage companies like Covenant and Knit make headlines with their funding news and, more importantly, use those moments to build lasting momentum. Whether you’ve just closed your seed round or raised your Series A, a well-crafted announcement can amplify credibility, attract talent, and spark investor and media interest. But only if it’s done right.
Here are five essentials every startup should have in place before hitting “send” on their funding announcement:
1. Real, relevant traction
Even early-stage funding stories need substance. That means company growth metrics, customers, or beta numbers.
Covenant’s $4M seed announcement emphasized how their AI-powered law firm works with institutional investors, offers LPA summaries in two days, and boasts SOC 2 Type II compliance and growing trust from top allocators.
Knit followed suit with its Series A release, the company tied the $16.1M round to rapid customer traction and enterprise adoption (NASCAR, Mars Wrigley), 5× YoY growth, and a hybrid human+AI model positioning it as a next-gen insights leader.
2. Clear positioning and differentiation
What makes your startup uniquely worthy of media attention?
Covenant defined itself as the first AI-native law firm built for private market investors, disrupting traditional Big Law with faster, cheaper, and more secure tools like MFN automation and streamlined LPA reviews.
Knit stood out by balancing generative AI with human researcher oversight, making insights faster and affordable, without sacrificing quality, an angle that resonates in the crowded AI research space.
3. Strong messaging and storytelling
Don't just state the round; frame the narrative.
Both examples opened with a compelling "why now" story: Covenant launching in response to investor pain points; Knit seizing a growing enterprise need for faster, scalable consumer research. Each press release included quotes from founders and investors to humanize the news and emphasize mission alignment.
4. Media-ready assets and timing
Ready visuals and quotes speed up press pickup. Provide a clear press release, logo, high-quality founder photos, and C-suite headshots.
5. Post-announcement social amplification
A press release is just the start. Founders should implement a social plan to help increase visibility on the news and engagement on posts and featured articles. Sharing the news across LinkedIn, Twitter, your blog and newsletters tagging investors and customers helps extend reach.
Your funding round is a story. Tell it right.
Even at seed or Series A, funding news is more than a transaction. It’s about the storytelling behind it. By blending traction, narrative, positioning, and prep, you can turn your next raise into a real reputation builder.
Need support with your upcoming raise? Reach out.
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