Media Relations
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Media Messaging & Narrative Development: Crafting compelling storylines and positioning that resonate with journalists and align our venture-backed startups’ and funds’ missions.
- Press Kit Creation: Designing comprehensive digital press kits with bios, media assets, and key messaging.
- Targeted Media Outreach: Hand-selecting journalist lists and executing outreach campaigns.
- Proactive Story Pitching: Delivering exclusive story angles on a weekly basis to secure features, interviews, and profiles.
- Rapid Response & Newsjacking: Plugging our venture-backed startups and funds into breaking news cycles and timely industry conversations when they hit.
- Executive Visibility Campaigns: Spotlighting founder and GP profiles through op-eds, interviews, and industry commentary.
- Award & List Submissions: Managing submissions to the top industry awards and getting our founders and GPs on stages.
- Media Training: Preparing spokespeople for interviews with mock interview sessions and key message coaching.
- Crisis Communications: On-call strategy and proactive crisis planning to mitigate reputational risk.
- Media Performance Analytics: Tracking coverage, reach, and sentiment for quarterly or campaign-based reporting that measures share of voice comparisons.
We secure top-tier earned media by leveraging our deep, decade-long relationships with journalists across tech, business, national, and trade media outlets.
Our services include:
Multi-Channel Marketing
- Thought Leadership Strategy: Building editorial calendars and ghostwriting for founders and GPs on LinkedIn.
- Owned Content Development: Blog posts, case studies, and whitepapers that engage your audiences.
- Newsletter Development & Distribution: Designing and managing custom email newsletters for investors, stakeholders, and partners.
- LinkedIn Brand Strategy: Content creation, account management, and performance tracking.
- Internal Marketing Playbooks: Toolkits and templates for enabling sales, recruiting, and investor updates with PR wins.
- Podcast Production: From ideation to recording and production, we help you launch.
- Industry Event Strategy: Marketing playbook and social media strategy for amplifying your presence at industry events.
We don’t stop at securing great media coverage. Our integrated marketing engine makes media coverage unmissable, creating strategies to amplify your earned media coverage so stakeholders see, share, and take action.
Our services include:
Media Events & Founder/VC/Journalist Experiences
We host and program over 30 invite-only media events annually, connecting founders, investors, and journalists in curated environments that lead to deal flow, coverage, and powerful long-term relationships.
Check out our events page to learn more.
Strategic Capital Access
- Fundraising Narrative Development: Refining your story to align with what LPs and VCs want to hear.
- Warm VC & LP Introductions: Personally brokered, high-trust referrals to our investor network.
- Investor Target List Building: Custom LP and VC mapping by stage, thesis, and fit.
- Investor Updates & Communications: Crafting compelling monthly/quarterly investor notes.
- Pitch Material Development: Messaging and visual support for decks, data rooms, and one-pagers.
- Backchannel Intel & Positioning: Real-time feedback and relational insight into investor sentiment.
We provide warm, vetted introductions to our exclusive network of over 490 VCs and LPs, built over 15 years. These intros have helped our clients raise millions of dollars to date.
Our services include:
Community-Led Growth (CLG) Strategy
- CLG Strategy & Blueprint Design: Custom playbooks for building a community around your brand.
- Community Activation Campaigns: Launching content, events, or recognition programs that activate users and fans.
- Digital Platform Setup & Management: Running Slack, Circle, or Discord communities.
- In-Person Community Events: Hosting intimate or scalable gatherings to deepen brand trust.
- Co-Marketing & Partner Ecosystems: Aligning with other brands or organizations for shared audience growth.
- Content & Rituals for Retention: Designing recurring formats (AMAs, newsletters, rituals) to keep engagement high.
- Community Analytics & Feedback Loops: Measuring sentiment, engagement, and community-led conversions.
We build real in-person and digital communities that fuel organic growth, build trust, and turn audiences into valuable assets. Our CLG approach drives scalable, compounding returns through evangelism and reputation-building.
Our services include:
