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PR & MEDIA RELATIONS STARTUPS FEATURED TECHNOLOGY
16- Apr-2025

BAM TEAM

1 minute read

PR That Matters: Supporting Kin’s California Expansion

In the aftermath of devastating wildfires that left many Californians with limited insurance options, Kin Insurance decided to expand operations into the Golden State. As Kin's communications partner, BAM was tasked with securing meaningful media coverage for this important market entry.

The Challenge

California's insurance market has faced significant challenges in recent years, with many traditional insurers retreating from high-risk areas. Kin Insurance's direct-to-consumer model creates cost efficiencies that allow them to serve communities where other providers have withdrawn. Our team needed to highlight this unique value proposition while positioning Kin as a tech-forward solution to a pressing human need.

BAM's Approach

We developed a comprehensive media strategy targeting both top-tier financial outlets and specialized insurance trades. We emphasized Kin's innovative technology stack and data-driven approach in our press release and pitches, while also telling the human story of bringing insurance options to underserved communities.

Exceeding Expectations

The BAM team surpassed campaign KPIs, securing five pieces of high-impact coverage that amplified Kin's California expansion in a big way. Highlights included: 

  • A video interview with Reuters' George Abbott on Kin's innovative risk assessment
  • Feature stories in Insurance Edge and InsurTech Insights
  • Coverage in Investors Hangout, connecting with the financial community
  • Exclusive CEO interviews with the Los Angeles Times and Financial Times

Making Real-World Impact

At BAM, we're passionate about PR that combines innovation with genuine human impact. Kin Insurance's expansion into California represents exactly the kind of mission-driven work we love to support—using technology to solve real problems for real people.

The coverage we secured didn’t just raise awareness of Kin’s California entry—it also delivered a message of hope to residents facing dwindling insurance options after natural disasters.

We’re proud to help tell Kin’s story—and even prouder to stand behind their mission.

Ready to tell your story? Reach us here.

BAM TEAM

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