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00:53 - How Planted began
03:29 - Standing out in a crowded alt-meat market
07:11 - Decision-making with co-founders
09:25 - Approaching hiring in the age of AI
10:58 - Leveraging AI for consumer feedback
16:09 - Looking ahead: Product launches and expansion
00:53 - How Planted began
Christoph explains the motivation behind starting Planted, including his dissatisfaction with the available protein options, the importance of taste and affordability, and his environmental concerns stemming from witnessing the melting of glaciers in Switzerland.
03:29 - Standing out in a crowded alt-meat market
Christoph discusses how Planted sets itself apart from numerous competitors in the alternative meat space, emphasizing exceptional taste, rich fiber content, and a commitment to health and environmental impact.
07:11 - Decision-making with co-founders
The conversation delves into how Christoph and his three co-founders approach important company decisions, highlighting a fact-driven, collaborative process that emphasizes both qualitative and quantitative data.
09:25 - Approaching hiring in the age of AI
Christoph shares his preference for in-person interviews and discusses how he assesses candidates’ real-world use of AI to create tangible value for themselves or previous employers.
10:58 - Leveraging AI for consumer feedback
Christoph reveals how he uses AI and machine learning to analyze customer feedback, generate consumer personas, and quickly gather insights during product meetings to inform product and packaging decisions.
16:09 - Looking ahead: Product launches and expansion
Christoph discusses Planted's excitement about launching cold cuts and exploring new markets, including the U.S., and explains how local tastes and traditions influence Planted’s approach to product development.
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