Beck’s
Book
Flack Fairy is a founder's secret weapon. It's a practical, knowledgeable, and fun-to-read playbook for crafting communications that will make people give a damn about your company.”
Kerry Bennett, Marketing Partner, Upfront Ventures
Beck’s
Book
Flack Fairy:
noun a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical)
As a venture-backed startup founder, you know how to pitch a VC and get a signed term sheet, but can you land a headline in a top-tier media outlet? Pitching journalists is a whole other skillset, and few venture-backed startup founders ever master it, let alone know where to start.
In Flack Fairy, Beck Bamberger shares the media relations strategies that have helped venture-backed startups raise more than $8 billion in venture capital funding via the consistent headlines, positive earned media, and solid storytelling she executed with her agency, BAM, over the last 10 years. Both a tech agency founder and startup investor, Beck has a no-nonsense approach to media relations that speaks directly to venture-backed founders who need tangible examples and refreshing candor about what it takes to deploy a strong media relations plan that attracts funding. A must-read for venture-backed founders, Flack Fairy is the cardinal guide for acing media relations that can propel growth and eventual exits.
Rave Reviews
Highly recommend this book to any founders looking to crack the code on media relations. No dark magic or incantations - just practical tips, insights, and case studies from PR savant Beck Bamberger, PhD. Peep the appendix for some extra useful nuggets!
Beck Bamberger, PhD's new book — Flack Fairy — is a useful resource for startups looking to launch a PR strategy (or just come out of stealth!) If you're in the trenches building startups, Flack Fairy is available now and is filled with practical advice.
Been nodding along to every anecdote, hot take, and hard truth in Flack Fairy by Beck Bamberger, PhD, the ultimate guide for founders navigating the wild world of PR and media.
It’s not just a practical playbook, it also includes a goldmine of real pitch templates that worked. If you work in startup comms (or ever find yourself pitching anything), this is a must-read 👇
🧚🏼♂️ Flack Fairy is by hustle queen Beck Bamberger, PhD who is a champion of expertly curated media events. I'm also obsessed with her monthly emails that include real successful pitches. PR / Comms moves through a million stages in the early years of a company and the support you need as a founder will inevitably keep changing. For example, I often refer folks to Beck's BAM Agency when they're ready to invest in a volume of PR that's more than my capacity. This book looks like it will be an incredible resource to help founders understand both the big picture and the everyday tactics.
Beck Bamberger, PhD offers heaps of both in her just-released book Flack Fairy. The high level direction she offers is great, but I think it's the actionable appendix of successful pitches and stats on reporter norms that will really make this a favorite for founders.
Recommend!
Beck is an A-List connector, storyteller, and advocate for founders and early stage teams. If you're looking for smart, practical, and inspiring tidbits on how to navigate PR in the tech world, grab a copy.
To all the founders out there navigating the ever-evolving world of PR, check out Flack Fairy by Beck Bamberger, PhD. Beck combines real-world pitch examples with the expertise of her powerhouse agency, BAM, to create an essential guide for scaling your comms strategy with confidence and clarity. S/o and congrats to Beck on launching the book!
I just finished Flack Fairy by Beck Bamberger, PhD Bamberger. If you're a founder, comms leader, or investor, you’ll want this one on your desk. I’ve had the privilege of attending Beck’s events, seeking her advice, and recommending her to many portfolio companies over the years. She is the real deal -- a PR pro who knows the venture-backed world better than anyone.
I liked the practical advice and hilarious (and painfully true) observations about the startup-media dance. Whether you're preparing for your first big funding announcement or just trying to avoid the pitfalls of "spray and pray" pitching, this book will make you smarter. Congratulations, Beck!