Securing broadcast coverage can feel like the holy grail for startups, providing high visibility, broad reach, and added credibility. But getting airtime requires more than a 'good' story. You’ll need to deliver a visual, timely, and relevant narrative that will resonate with all audiences. That’s exactly what helped BAM’s client AiFi, a spatial intelligence company, land powerful segments with KTLA and CNBC.
How AiFi Made Stadium Tech Newsworthy
AiFi’s recent broadcast wins are a masterclass in how to pitch with purpose.
- On KTLA, AiFi’s cashierless experience at the Intuit Dome was spotlighted in a segment about how AI and facial recognition are making game-day lines disappear.
- CNBC featured AiFi in a national broadcast segment focused on how AI is improving the live event experience, positioning them alongside other stadium tech companies.
And these weren’t lucky breakthroughs. They were the result of a pitch tailored for broadcast and what producers are seeking.
So what does it take to garner interest? Here are three ingredients that helped us secure and deliver impactful TV coverage:
1. Proof Points That Matter: Data Drives Decisions
Producers don’t want hypotheticals. They want proof that what you’re offering is real and relevant. AiFi’s pitch included tangible data points, like average wait time reductions and throughput improvements during live events, which validated the impact of their technology. Today, AI 'hype' is everywhere, so hard numbers are important.
Pro Tip: Always lead with impact. How many seconds were saved? How many people served? Quantify the experience.2. Put a Face to the Story: Executive Access
Broadcast thrives on soundbites and those need to come from credible sources. The team made C-suite executives available from both AiFi and the Intuit Dome for both on-location and Zoom interviews, providing insight and personality. Producers know that executives with vision and presence elevate the segment beyond a product demo.
Pro Tip: Conduct media training to ensure your spokespeople can speak clearly, avoid jargon, and bring energy.3. Offer a Visual Story, Not Just a Quote
If there’s nowhere to shoot, there’s often no story. We invited the KTLA crew to film inside an operational autonomous store, letting reporters capture the tech in action — from fans walking in without lines to AI systems tracking inventory in real-time. That visual narrative was key.
Pro Tip: When pitching, offer filming location details upfront. Include visual elements and B-roll opportunities to help producers envision the segment.Turning Your Pitch Into a Segment
The media landscape is more competitive than ever, so great broadcast needs to be earned. Think like a segment producer: What’s visual? What’s local or national in impact? What’s new and proven? And most importantly, can you deliver all of it without friction?
AiFi’s broadcast wins spotlighted their tech with the right story, data, spokesperson, and access.
Ready to go on air? Make sure your next pitch is both newsworthy and camera-ready. And if you're not sure? Let's talk.
LEAVE A COMMENT