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03:49 – Pivoting during the pandemic
06:14 – Video-based consumer insights
08:13 – Differentiation from traditional research
11:57 – Elevating researchers with AI
20:19 – Building a team by solving real problems
03:49 – Pivoting during the pandemic
Aneesh discusses how COVID-19 disrupted his previous business, which focused on driving store traffic, and how the challenges brands faced during the pandemic led to the creation of Knit as a faster and more adaptive research platform.
06:14 – Video-based consumer insights
They discuss how Knit enables brands to collect real-life videos of consumers interacting with products in real-world settings, offering richer and faster qualitative insights than surveys or focus groups.
08:13 – Differentiation from traditional research
Aneesh explains how Knit stands out from traditional market research by running studies in just days at a larger scale, enabling types of research that were previously impossible due to time constraints.
11:57 – Elevating researchers with AI
Aneesh discusses how AI automates repetitive tasks, freeing human researchers to focus on interpreting results and telling compelling stories with the data, rather than spending time on manual work.
20:19 – Building a team by solving real problems
Aneesh credits Knit’s strong team to the real-world problems their product solves for major brands and researchers, emphasizing how this mission-driven focus helps attract passionate and talented people.
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