Coffee with a Founder Podcast: Jason Aramburu of Applied Carbon
19- Aug-2025
On today’s episode, Beck Bamberger sits down with Jason Aramburu, Co-Founder and CEO of Applied Carbon.
In this grounded and honest conversation, Jason shares the uphill climb of building physical climate tech, the hidden costs of going green, and why real solutions don’t come from cartoon villains or VC fantasies.
show notes:
00:52 – Discovering biochar in the rainforest
03:27 – Scaling ancient solutions for modern farms
05:45 – Building technology for large-scale impact
08:33 – Recruiting a mission-driven team
09:27 – The green premium and business model
16:18 – Shifting from activism to pragmatism