Rob Gregg STAND+, Blog + YouTube Thumbnail

Coffee with a Founder Podcast: Rob Gregg, STAND+

On today’s episode, Beck Bamberger sits down with Rob Gregg, Founder and CEO of the footwear company STAND+. 

They discuss how fatherhood is reshaping Rob’s definition of success, why the new luxury is perfect health, and how STAND+ is winning over athletes seeking to recover better, off the field.

show notes:

01:07 - Redefining recovery footwear

02:35 - What makes STAND+ different from Crocs

08:24 - Lessons in building a company

04:44 - How the shoe journey began

10:30 - The philosophy of team and leadership

15:02 - The new definition of luxury: health

Read More About The Episode:

 

01:07 - Redefining recovery footwear
Rob Gregg explains how STAND+ originally aimed to support nurses and others who stand all day, and how their unique shoes focus on dissipating impact for recovery, something missing in both athletic and everyday footwear.

02:35 - What makes STAND+ different from Crocs
Beck asks how these shoes differ from Crocs and other EVA footwear, prompting Rob to break down the dual-layer “box spring and mattress” approach that delivers ongoing comfort rather than just a basic cushion.

04:44 - How the shoe journey began
Rob shares how he started working unbearable mailroom shifts in dress shoes, how a viral internet post led to an apprenticeship with an Italian shoemaker, and his drive to rethink uncomfortable footwear.

08:24 - Lessons in building a company
Rob reflects on the importance of not trying to do everything himself, building a strong team (including both humans and virtual assistants), and why talent and collaboration are critical for scaling a business.

10:30 - The philosophy of team and leadership
Drawing inspiration from the CMO of Cadillac, Rob discusses shifting from hiring clones of himself to bringing in people with different strengths, trusting them, and supporting their unique ways of contributing.

15:02 - The new definition of luxury: health
Rob makes the case that true luxury is now found in the pursuit of health and well-being rather than exclusivity or status, positioning STAND+ as part of a new wave of wellness-focused brands.

 

Coffee with a Founder Podcast: Tushar Bagamane, Vola Finance

On today’s episode, Beck Bamberger sits down with Tushar Bag...

Coffee with a Founder Podcast: Rohan Parikh of Keye

In today’s episode, Beck Bamberger speaks with Rohan Parikh,...

Coffee with a Founder Podcast: Aneesh Dhawan of Knit

On this episode, Beck Bamberger sits down with Aneesh Dhawan...