On this episode of The Press Playbook, Kendall Aldridge sat down with Chris Pham, Account Manager at BAM, to talk about how she helped Metricool land coverage in Vogue around Coachella.
Instead of pitching a product or announcement, the team leaned into a cultural moment and used data to tell a bigger story about how brands performed during the festival.
Below are the key moments and takeaways from the episode, or listen where you please:
Episode Overview
Guest: Chris Pham, Account Manager at BAM
Client Featured: Metricool
Key Placement: Vogue
Episode Focus: Using data + timing to land culture-driven coverage
Key Moments & Tayoukeaways
⏱️ 00:00–01:30 — Meet Chris + Metricool
Chris walks through her role at BAM and introduces Metricool, a social media platform that helps brands track performance and engagement.
⏱️ 01:30–03:30 — The Coachella Opportunity
The team identified Coachella as a major cultural moment where brands were heavily investing in marketing.
They knew there would be a story there.
⏱️ 03:30–05:30 — Moving Fast
Right after weekend one ended, the team pulled data within hours and started building the story.
Speed was a huge factor here.
⏱️ 05:30–07:00 — What Made the Pitch Work
The pitch focused on:
- top performing brands
- engagement trends
- standout campaigns
- and overall brand strategy
It was built around what people were already talking about.
⏱️ 07:00–08:30 — Filling the Gap
Instead of repeating what was already out there, the team focused on what was missing.
They looked at what actually worked for brands and whether the investment paid off.
⏱️ 08:30–09:30 — Advice for Founders
Chris’s biggest takeaway: look for gaps in coverage.
Find what’s not being said and use data to tell that story.
Final Takeaway
This episode is a great reminder that some of the best stories come from cultural moments.
What makes them land is bringing something new to the conversation.
LEAVE A COMMENT