On this episode of The Press Playbook, Kendall Aldridge sat down with Emily Amodeo, Senior Account Manager at BAM, to talk about how she helped Lanai land a broadcast segment on Bloomberg through personalized outreach and relationship building.
Instead of relying on an existing media relationship, the team built one from scratch and turned it into a national broadcast opportunity.
Below are the key moments and takeaways from the episode, or listen where you please:
Episode Overview
Guest: Emily Amodeo, Senior Account Manager at BAM
Client Featured: Lanai
Key Placement: Bloomberg (Broadcast)
Episode Focus: Cold outreach, personalization, and building media relationships
Key Moments & Takeaways
⏱️ 00:00–02:20 — Meet Emily and Lanai
Emily introduces Lanai, an AI accountability platform that helps enterprises understand how AI is being used across their organizations and whether those investments are actually delivering ROI.
⏱️ 02:20–04:00 — Finding the Opportunity
After launching Lanai's AI Labor Report and securing coverage in Business Insider and trade publications, the team set their sights on broadcast.
Emily found a new Bloomberg producer on LinkedIn, noticed they both attended Quinnipiac University, and reached out with a personalized message.
⏱️ 04:00–06:15 — Building the Pitch
Instead of sending a lengthy email, Emily kept the outreach concise.
The pitch included:
- Lanai's AI Labor Report
- CEO Lexi's experience as a former Google executive
- commentary on AI ROI
- perspectives on upcoming AI IPOs
Everything was tailored to the topics the producer had already shared they were looking for.
⏱️ 06:15–08:00 — Why It Worked
The producer appreciated the personal outreach and ultimately invited Lexi onto Bloomberg.
After the segment aired, the team received even better news:
Bloomberg wanted her back.
⏱️ 08:00–10:20 — Advice for Founders
Emily's biggest advice is to be authentic.
Build real relationships.
Engage with reporters on LinkedIn.
Offer to grab coffee.
Don't sound like AI.
Those small interactions often lead to much bigger opportunities.
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