We specialize in PR for companies reimagining how we work

We work with startups that believe AI should amplify people, not replace them. Whether you’re helping companies upskill at scale, reinvent HR systems, or redefine what “productivity” means, BAM translates complex technology into stories that resonate with decision-makers, employees, and investors alike.

BAM knows people-tech PR

From culture platforms to AI copilots for work, the next wave of innovation is reshaping how people grow, collaborate, and perform in the workplace. We partner with startups that are building tools to make teams smarter, fairer, and more human. That’s why we’ve developed a specialized People & AI practice built on years of experience in the people and HR tech sector.

We’ve helped some of the most influential people-tech brands — including Culture Amp, Workera, Lanai, and Degreed — earn trust and attention in crowded markets. Backed by decades of experience launching AI and HR innovation stories, our team knows how to bridge technical credibility with emotional resonance.

Narrative Strategy

Positioning your company as a thought leader at the intersection of people and technology.

Media Relations

Top-tier coverage that connects your mission to the cultural and business shifts shaping work.

Founder Platforms

Building executive visibility through speaking, podcasts, and social storytelling.

Events

Exclusive invite-only events to meet face to face with our industry’s top reporters and VCs.

In working with BAM, we got significant media coverage, both at the national level, with trade pubs, and locally. Last summer, part of our business was acquired by a multi-billion-dollar multinational company. Being in the right conversations and seeing the coverage we were getting lent a lot of credibility and made us a good target for them. I've been extremely pleased, BAM's been a great partner and far exceeded our expectations.