On this episode of The Press Playbook, Kendall Aldridge sat down with Julian Paolino, Senior Account Manager at BAM, to talk about how he helped VisualPing land coverage in Newsweek using Amazon Prime Day pricing data.
Instead of simply sharing another report, the team uncovered a surprising insight that answered a question millions of shoppers were already asking.
Below are the key moments and takeaways from the episode, or listen where you please:
Episode Overview
Guest: Julian Paolino, Senior Account Manager at BAM
Client Featured: VisualPing
Key Placement: Newsweek
Episode Focus: Turning proprietary data into a timely consumer story
Key Moments & Takeaways
⏱️ 00:00–01:25 — Meet Julian and VisualPing
Julian introduces VisualPing, a platform that monitors webpages and instantly alerts users when something changes. While consumers often use it to track prices, businesses use it to monitor everything from regulatory updates to competitor websites.
⏱️ 01:25–02:45 — Finding the Story
As Amazon Prime Day kicked off, the team realized they had access to pricing data that could answer a question shoppers ask every year:
Are these deals actually good?
⏱️ 02:45–04:20 — Building the Pitch
The pitch led with the strongest statistic:
87% of Prime Day deals weren't actually the lowest prices.
From there, the team broke down which product categories shoppers should pay attention to and which ones they should skip.
⏱️ 04:20–05:30 — Why It Worked
The story combined:
- timely news
- proprietary data
- a consumer-first angle
- and a headline that immediately sparked curiosity
That combination helped it land in Newsweek.
⏱️ 05:30–06:15 — Advice for Founders
Julian's biggest advice is simple: Trust your instincts.
If you see a story developing and believe you have something valuable to contribute, move quickly before the moment passes.
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