On this special episode of Actually Intelligent, BAM’s own Beck Bamberger, host of Coffee with a Founder, steps in to moderate a timely conversation with Ethan Smith, CEO of Graphite. Together, they unpack how AI is reshaping the future of software, search, and the emerging ecosystem of tools that are changing how teams build.
Fresh off a live event in San Francisco, Ethan breaks down why today’s AI moment feels like the early days of SEO—only this time, everything’s moving faster. He shares why now is a defining window for startups, investors, and marketers to stake their ground in the evolving organic landscape.
They get into the weeds, talking how AI systems are digesting brand signals across LinkedIn, Crunchbase, press releases, and more. Why consistent messaging matters. Why attribution’s getting murky. And why owned content (think: podcasts, YouTube) isn’t just a nice-to-have—it’s your narrative control panel.
Read AEO & GEO for Startups: What Actually Matters Right Now on BAM's Blog for more resources.
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