00:42 - Introducing Celus and its mission
03:04 - Solving pain points in electronics sourcing
04:43 - Navigating a massive and messy market
05:44 - Complexity: blessing and burden
08:16 - Persistence against skepticism
13:46 - Leading with intuition and openness
01:15 Introducing Topline Pro
Nick Ornitz explains how Topline Pro helps small home service businesses like landscapers and roofers by acting as an extra team member, handling everything except the on-site work.
02:20 Building a values-driven culture
Nick shares how the company’s “no bullshit” value shapes transparency across the team and with customers.
05:47 Celebrating small wins
From ringing a bell for new customers to assigning onboarding theme songs, Nick describes how celebrating progress keeps morale high and reinforces Topline Pro’s core values.
10:21 Insights from Series B
Nick reflects on the shift from vision-led storytelling to data-backed proof, and how AI plays a key role in Topline Pro’s next chapter.
12:49 Understanding time-strapped users
Beck and Nick discuss the realities of small business life (long hours and limited time to learn new tools) and how Topline Pro builds software that delivers instant, practical results without a steep learning curve.
18:51 Hiring for mission and grit
Nick explains how the company attracts people who believe in its mission, from employee referrals to former small business owners who join the team. He shares how alignment, resilience, and hands-on experience drive their growth.
On this episode of Coffee with a Founder, Beck Bamberger sit...
On this episode of Coffee with a Founder, Beck Bamberger cha...
On this episode of Coffee with a Founder, Beck Bamberger sit...
