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Coffee with a Founder Podcast: Kait Stephens, Brij

On this episode of Coffee with a Founder, Beck Bamberger sits down with Kait Stephens, founder and CEO of Brij. After investing in the space and spotting a massive gap, Kait built Brij to solve a trillion-dollar problem: brands losing access to their customer data when selling through retail and marketplaces.

The conversation dives into how modern consumers shop across channels, why retail is still massively underbuilt from a data perspective, and how founders today are rebuilding companies to be AI-first from both a product and operational standpoint.

If you’re into founders tackling messy, real-world commerce problems and rethinking how brands actually understand their customers, don’t miss this one.

show notes:

0:29: What Brij is and the problem it solves

1:18: Why brands lose first-party data in retail

2:56: How omnichannel customer journeys actually work

5:59: Why retail is more complex than ever

6:39: The return of in-person and experiential retail

11:37: Product market fit and raising $8M

12:50: Becoming an AI-first company

17:59: From operator to leader

Read More About The Episode:

 

0:29: What Brij is and the problem it solves

Kait explains how Brij helps brands capture and activate first-party data across retail and online channels.

1:18: Why brands lose first-party data in retail

The conversation dives into how selling through retail and marketplaces cuts brands off from their customers.

2:56: How omnichannel customer journeys actually work

Kait talks through how customers move between online and in-store experiences and why they become more valuable.

5:59: Why retail is more complex than ever

The conversation highlights how long and fragmented the modern buying journey has become.

6:39: The return of in-person and experiential retail

Kait explains why physical retail is becoming more important as ecommerce gets more automated.

11:37: Product market fit and raising $8M

Kait talks about hitting product market fit and raising a larger-than-expected round.

12:50: Becoming an AI-first company

The conversation dives into how Brij is embedding AI into both product and team operations.

17:59: From operator to leader

Kait explains her shift from executing everything to leading, unblocking, and setting direction.

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