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Coffee with a Founder Podcast: Ali Fawad/Habab Idrees, Farmevo

Today, Beck Bamberger sits down with Ali Fawad and  Habab Idrees, the CEO and CTO of FarmEvo, a Pakistan-founded startup using AI and autonomous drone technology to change how we understand the physical world.

What started as a solution built for their own farms has grown into a platform using off-the-shelf drones and AI-powered sensing to capture and analyze farmland, forests, and other complex environments at scale.

Ali Fawad and Habab Idrees share how they turned a firsthand problem into a global company, what it takes to adapt technology across countries and cultures, and the lessons they’ve learned building a startup together as co-founders. From agtech and autonomous drones to international expansion and founder dynamics, this conversation explores what it takes to build technology locally and scale it globally.

show notes:

00:00 - Using AI for tree monitoring

03:36 - Offline mode for drone surveillance

06:42 - Early challenges with drone technology

12:11 - Understanding Local Agriculture Nuances

15:31 - Challenges of farming and growing food

19:22 - Decision-making and cultural influence

21:13 - Expanding beyond crop monitoring

23:59 - Founder's dream of stepping back

Read More About The Episode:

 

00:00 — Using AI and Drones to Monitor the Real World
FarmEvo co-founders Bob and Ali explain how they’re using autonomous sensing, drones, and AI to help businesses better understand physical environments. Starting with agriculture and forestry, FarmEvo can dramatically reduce the time and resources required for tasks like monitoring farmland and tracking forest regrowth.

03:36 — Making Drone Technology Accessible—Even Offline
Rather than requiring expensive specialized hardware, FarmEvo’s software works with off-the-shelf drones that customers can purchase themselves. Its technology can also operate offline, making autonomous drone monitoring more practical in remote farmland, forests, and other areas with limited connectivity.

06:42 — The Early Challenges That Changed FarmEvo’s Product
After initially building technology to monitor their own farms in Pakistan, Bob and Ali realized that acquiring quality data was often a bigger challenge than analyzing it. That insight led FarmEvo to develop its Lens AI Pilot App, allowing customers to automate drone flights and collect the data they need without relying on third-party pilots or complicated equipment.

12:11 — Why Understanding Local Agriculture Matters
Expanding internationally taught the founders that agriculture isn’t one-size-fits-all. Farm sizes, crops, farming practices, technology adoption, and business culture vary dramatically between regions. Successfully scaling FarmEvo meant understanding those local nuances and building sales and support teams closer to the customers they serve.

15:31 — Building AI for the Complexity of Farming
Training AI to understand agriculture means accounting for different crops, seed varieties, climates, and growing conditions. Bob and Ali discuss how difficult seemingly simple challenges—like accurately identifying potatoes—can become at scale, and how building FarmEvo gave them a deeper appreciation for the complexity and labor behind growing food.

19:22 — How Culture Shapes Co-Founder Decision-Making
The founders discuss how their Pakistani background and experience working with American customers influence the way they communicate and make decisions. With clearly defined roles, complementary skills, and open communication, the team has learned to combine different cultural approaches while maintaining strong co-founder relationships.

21:13 — Expanding Beyond Crop Monitoring
What began as a solution for monitoring crops is evolving into a much broader autonomous sensing platform. FarmEvo is exploring how its technology could eventually work with drones and ground robots across forestry, utilities, mining, power-line inspection, and other industries where understanding the physical world is critical.

23:59 — Building a Company That Can Outgrow Its Founders
Bob reflects on how his approach to leadership has changed as FarmEvo has grown. Instead of personally solving every problem, his focus is increasingly on empowering people, building strong teams, and creating systems that can scale—ultimately building a company capable of making an impact beyond its founders.

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