Artificial intelligence has rapidly transformed the competitive tech landscape, making it harder than ever to stay ahead. In this environment, earned media is a powerful driver of brand awareness, credibility, and ultimately, business growth. When strategic placements appear in trusted publications, they not only elevate a company's visibility but also establish founders and executives as authoritative voices in their industries. Each media win represents an opportunity to reach potential customers, investors, and partners with messages that resonate far beyond what paid advertising can accomplish.
Here at BAM, we're committed to securing impactful media coverage that directly contributes to our clients' bottom lines. Let's take a look at three recent placements that showcase unique approaches to successful media relations.
The Power of Timely Data: IMPLAN in The Boston Globe
The Boston Globe recently featured IMPLAN, an economic software and analysis company, in a piece examining economic uncertainty related to tariff policies. This placement exemplifies how data-driven insights can break through in a crowded news cycle.
How we did it: Working closely with our client IMPLAN, we identified an opportunity to contribute meaningful economic analysis to a developing national story. We gathered relevant data and pitched it to a select group of national and regional journalists. When reporter Larry Edelman expressed interest, he specifically requested more localized data for the New England region. The IMPLAN team quickly pivoted, generating custom regional analysis within days and providing expert context during a call with Larry.
Key takeaways: This placement succeeded by tying directly into a timely event dominating headlines and demonstrating agility in producing tailored data to meet a journalist's specific needs. The resulting article showcased IMPLAN's comprehensive data capabilities to an audience of more than 4 million readers, positioning them as go-to experts for economic impact analysis.
Relationship Building Pays Off: Parento in HR Brew
HR Brew published an insightful piece on paid family leave featuring commentary from one of our clients.
How we did it: Our initial outreach to reporter Courtney Vinopal was actually for a media dinner invitation. When she couldn't attend, we pivoted the conversation to ask if any of our participating founders might serve as sources for her upcoming stories. Courtney expressed interest in speaking with the founder of Parento, as she was actively researching paid parental leave policies. Within days, Courtney published this story featuring valuable insights from Parento's CEO on this timely topic.
Key takeaways: This placement underscores that media relations is fundamentally about building genuine relationships. By understanding a reporter's interests and connecting them with relevant experts, we secured prominent coverage that positioned Dirk Doebler as a thought leader in the exact space where his business operates.
Responding with Speed: Reejig and Workera in Reworked
Reworked published an in-depth feature on AI applications in talent management, featuring insights from two of our clients.
How we did it: In this case, reporter Virginia Backaitis reached out directly to our client Reejig while researching AI workplace applications. She specifically requested input from founder Siobhan Savage. While facilitating this connection, we identified an opportunity to offer additional perspective from another client, Kian Katanforoosh, CEO and co-founder of Workera. Both executives prioritized rapid response, arranging calls just one day after the initial request.
Key takeaways: The success of this placement demonstrates the impact of speed and agility in media relations. By having executives ready to provide thoughtful commentary on short notice, we secured valuable coverage for both companies in a publication that directly reaches their target audience of HR leaders and decision-makers.
Why It Matters
These recent placements illustrate several key principles that drive successful media relations: leveraging timely data that ties into current events, nurturing genuine relationships with journalists, and responding with speed and agility when opportunities arise. When executed properly, earned media does more than just generate awareness—it establishes credibility, showcases expertise, and ultimately contributes to business growth for the companies we represent.
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