This week's coverage highlighted how technology is reshaping two very different industries.
From making electronic medical records easier to customize to analyzing how global athletes build their personal brands, BAM clients landed coverage in TechTarget Xtelligent Health IT and The New York Times' The Athletic. While the topics were different, both stories explored how organizations are using technology in more thoughtful and practical ways.
Here is a closer look at the coverage and what made it work.
Canvas Medical Featured in TechTarget Xtelligent Health IT
What happened
Canvas Medical landed a feature in TechTarget Xtelligent Health IT highlighting how no-code tools are making EMR customization more accessible for healthcare organizations. The story explored how Canvas is helping providers build and modify workflows without relying on engineering resources.
Why it matters
Healthcare organizations are under constant pressure to modernize while reducing administrative burden. Giving clinicians and healthcare teams the ability to customize workflows without writing code represents a meaningful shift in how organizations can adapt their technology to meet changing needs.
TechTarget is one of the most trusted publications covering enterprise healthcare IT, making it a valuable outlet for reaching healthcare technology leaders and decision makers.
Behind the pitch
The story succeeded because it connected a product capability to a much larger industry challenge. Rather than focusing solely on software features, the coverage highlighted how no-code customization can improve efficiency and give healthcare organizations more flexibility as AI becomes increasingly embedded in clinical workflows.
Metricool Mentioned in The New York Times' The Athletic
What happened
Metricool was mentioned in The New York Times' The Athletic in a story examining Erling Haaland's evolving brand strategy and how elite athletes are approaching commercial partnerships and public image.
Why it matters
The business of sports has become just as important as what happens on the field. As athletes build global brands across multiple platforms, understanding audience engagement and digital performance is increasingly valuable.
Appearing in The Athletic places Metricool within a broader conversation about social media, brand building, and the growing influence of digital strategy in professional sports.
Behind the pitch
Stories like this work because they connect marketing technology to a cultural moment that already has widespread attention. Rather than discussing social media in isolation, the article tied digital strategy to one of the world's biggest sports stars, making the conversation relevant to both marketers and sports audiences.
The Bigger Picture
This week's coverage is a reminder that innovation looks different across every industry.
Whether it's helping healthcare providers build better workflows or giving brands new ways to understand digital engagement, the common thread is technology making complex problems easier to solve.
The strongest stories are the ones that connect company expertise to larger conversations already shaping the market.
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