This week, BAM clients landed coverage across Axios, Fortune, Boston Business Journal, IEEE Spectrum, and Tech Funding News. From AI’s impact on jobs to robotics, infrastructure, and healthcare, these placements highlight how our clients are showing up in some of the biggest conversations happening right now.
Here is a closer look at the placements and what made them work.
Percent Quoted in Axios
What happened
Percent was quoted in Axios in a story exploring a new tool that predicts the odds of different jobs being replaced by AI. The article breaks down which roles are most at risk and how AI is reshaping the future of work.
Why it matters
AI and job displacement continues to be one of the most talked about topics right now. The article highlights how desk-based and digital roles are especially vulnerable, while in-person jobs remain more protected.
Being included in this story places Percent directly inside a major ongoing conversation around the future of work: How does AI shape our workforce in the future. This topic is top of mind for businesses, employees, and policymakers.
Behind the pitch
Trend-driven stories like this move quickly, so being able to provide timely, relevant commentary is key. By positioning Percent as a thought leader in the AI and labor conversation, the team was able to secure a quote in a high-visibility outlet covering a widely debated topic.
BusRight Mentioned in Fortune
What happened
BusRight was mentioned in Fortune in coverage tied to major announcements coming out of NVIDIA’s GTC event, including advancements in robotics and AI agents.
Why it matters
GTC has become one of the most important events in the AI and robotics calendar. Coverage coming out of the event often shapes how people understand where the industry is heading next.
Being included in Fortune places BusRight within a bigger conversation about how AI and robotics are rapidly evolving in the industry.
Behind the pitch
Piggybacking on major industry moments is a strong way to land coverage. By aligning BusRight with timely news coming out of GTC, the story positioned the company within a much larger narrative that reporters were already covering.
BusRight Featured in Boston Business Journal
What happened
BusRight was featured in the Boston Business Journal in a story highlighting its growth and recent funding, as well as the journey of its founder.
Why it matters
Local business coverage is incredibly valuable, especially in markets like Boston where there is strong investor and startup activity. Stories like this help build credibility with regional stakeholders, including investors, partners, and future hires.
Behind the pitch
Founder stories paired with funding milestones are strong stories for business journals. By tying BusRight’s growth to a broader narrative around entrepreneurship and scaling, the story created a compelling angle for a local business audience.
Lumotive Mentioned in IEEE Spectrum
What happened
Lumotive was mentioned in IEEE Spectrum in a story exploring how optical technologies and AI are being used to improve data center performance and efficiency.
Why it matters
IEEE Spectrum reaches a highly technical and influential audience. Being included in this type of coverage positions Lumotive within deeper conversations around infrastructure, hardware, and the future of computing.
Behind the pitch
Technical outlets require a different level of specificity. By aligning Lumotive with a highly relevant industry topic and contributing to a technical discussion, the story helped position the company as part of the next wave of innovation in data infrastructure to those in the industry.
Health Universe Featured in Tech Funding News
What happened
Health Universe was featured in Tech Funding News announcing its $6 million funding round and its focus on building AI agents for healthcare.
Why it matters
AI in healthcare continues to be one of the most closely watched areas of innovation and growth. Funding stories like this signal just that and help position companies as emerging players in a fast-growing, rapidly evolving space.
Behind the pitch
Funding announcements remain one of the most reliable ways to secure coverage, especially when paired with a clear vision for how the company is using technology to solve a real problem. By highlighting both the funding and the broader healthcare impact, the story created a strong narrative for media.
The Bigger Picture
This week is a good example of how strong PR is not about just one type of story.
You have timely commentary in Axios, industry momentum tied to major events like GTC, local business storytelling, technical validation, and funding news all happening at once. Each one plays a different role, but together they build a much bigger presence.
The goal is not just to land coverage, but to show up consistently across the conversations that matter.
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