At BAM, we know that game-changing press doesn’t happen overnight—and it certainly doesn’t happen by accident. Whether it’s launching a new product, announcing a major hire, or reshaping a company’s narrative, we work with clients to identify the moments that matter and craft media strategies that break through.
Recently, we worked with our long-time client on the launch of a highly innovative AI product in the wealth management space. The result? A feature in The Wall Street Journal—secured through a calculated exclusive, months of preparation, and the right voices to bring the story to life. It’s the kind of win that shows just how powerful media can be when it’s done right.
Here’s how we made it happen—and what we’re keeping in mind as we apply this approach to other clients across the BAM portfolio.
Planning Well in Advance
This campaign didn’t come together in a week. We began planning three months ahead: confirming interview logistics, aligning on messaging, and ensuring all stakeholders were ready to move in sync. When it came time to pitch, we were ready—and the execution showed it.
Leaning Into Trusted Industry Voices
To bring extra weight and credibility to the story, we arranged interviews with a high-profile advisor affiliated with the company. Their reputation and industry experience helped open doors at top-tier outlets. It’s a reminder that even the best product story becomes stronger when paired with a respected voice that media can trust.
Spotlighting a Truly Newsworthy Launch
The product at the center of this campaign? A voice-based AI banking assistant—equal parts surprising, innovative, and timely. It wasn’t just a technical breakthrough; it was the kind of offering that made reporters take notice because it felt different from anything else out there. That uniqueness gave us a strong hook to lead with.
Betting on a True Exclusive
We offered the story solely to The Wall Street Journal. No other outreach. No shared embargoes. It was a strategic risk—but one that allowed us to work deeply with the reporter, shape the narrative, and generate high-impact coverage that couldn’t have been achieved with a broader pitch.
Catalyzing a Wave of Momentum
The payoff wasn’t just the WSJ feature—it was everything that followed. Within 24 hours of publication, Arta Finance saw ten inbound inquiries from global banks, a flurry of renewed interest around an upcoming event, and additional attention from leading outlets including Bloomberg, Financial Times, and LinkedIn. The story even landed in Matt Levine’s widely read Bloomberg op-ed column. It was proof that when the right story meets the right moment, it doesn’t just make headlines—it moves markets.
Whether you're planning a launch, exploring thought leadership, or identifying a big brand moment, we’re here to help shape a path that leads to meaningful press.
Got a story worth telling? Let’s talk early—and go big together.
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