Coffee with a Founder Podcast: Richard Schatzberger of ALTR

05- Jun-2025

In this episode of Coffee with a Founder, Beck Bamberger speaks with Richard Schatzberger, Founder and CEO of ALTR, which leverages revolutionary nanotechnology to remove the alcohol molecule from drinks. Richard opens up about his seven-year sobriety journey and how stepping away from alcohol led to the creation of ALTR.

He also dives into “founderitis” — the constant drive to tackle tough problems — and how he now takes the time to celebrate the small wins.

show notes:

01:41 – What is “founderitis”?

04:05 – The challenge of changing drinking culture

09:29 – How nanotechnology enables better low-alcohol beverages

12:14 – The importance of ritual and human connection

16:51 – Redefining success as a founder

18:01 – Removing the stigma of not drinking

Read More About The Episode:

01:41 – What is “founderitis”?
Richard Schatzberger discusses his career in emerging technology and his attraction to tackling complex problems. He introduces the concept of “founderitis” — the phenomenon that drives founders to build again and again, even after achieving success. Beck and Richard reflect on the peculiar mindset required to keep building startups.

04:05 – The challenge of changing drinking culture
Richard explains his motivation to create ALTR. He delves into how the societal relationship with alcohol could evolve and why having more choices around alcohol content matters for modern socializing.

09:29 – How nanotechnology enables better low-alcohol beverages
The conversation shifts to a technical level as Richard shares how ALTR utilizes membrane technology to extract only the ethanol molecule from wine, preserving flavor, aroma, and the overall experience. He emphasizes their flavor-first approach and the scientific talent behind the innovation.

12:14 – The importance of ritual and human connection
Beck and Richard explore how social rituals center around sharing drinks and the fundamental human drive to connect in person. They discuss post-pandemic shifts, the need for authentic experiences, and how ALTR’s mission ties back into fostering deeper personal connections.

16:51 – Redefining success as a founder
Richard reflects on his personal evolution from seeing success as a final destination to appreciating moments of progress and fulfillment along the journey. He introduces his practice of “imagine action,” focusing on steady growth and happiness rather than just the end goal.

18:01 – Removing the stigma of not drinking
Richard opens up about his own decision to stop drinking alcohol and the social stigma he experienced. He and Beck discuss the challenges and awkwardness faced by those who abstain, and Richard highlights ALTR’s mission to normalize and celebrate all choices regarding alcohol.