Actually Intelligent podcast: Luis Loaiza, Jelou.ai
On this episode of Actually Intelligent, Max talks with Luis Loaiza, CEO and founder of Jelou AI , about the rise of transactional AI inside the world’s most-used messaging platforms.
From building chatbots as a teenager to launching infrastructure that enables secure, agent-driven transactions directly within WhatsApp, Luis is focused on one thing: making AI useful. In Latin America and beyond, that infrastructure is quickly becoming mission-critical for banks and businesses alike.
Max and Luis dig into what it takes to build secure agentic systems at scale, why infrastructure, not interface, will shape the next wave of AI, and how messaging platforms are evolving into operating systems for global commerce.
If you’re building in AI, fintech, infrastructure, or apps, this episode delivers a grounded look at what actually intelligent systems look like in practice.
Read 3 Things I Learned About Building Transactional AI from Luis Loaiza about building a multiplayer game in the era of Facebook social gaming, why encrypted email never took off in 2012 (but the lessons still apply), and why WhatsApp is the dominant platform in Latin America for business comms.
show notes:
00:00 - AI Automation for WhatsApp Businesses
05:33 - BrainOS: Seamless Banking via WhatsApp
12:24 - AI Adoption Requires Control
14:44 - Secure AI Integration Tools
18:29 - AI Adoption in Secure Finance
22:01 - Empowering WhatsApp Commerce Creation
26:09 - Neuralink: Future Human-AI Interface