On this episode of The Press Playbook, Kendall Aldridge sat down with Brittany Harran, Senior Account Director at BAM, to talk about how she helped Carbice land coverage in Tom's Hardware and dozens of other gaming and hardware publications.
The placement centered around two major partnership announcements unveiled around Computex, one of the biggest events in gaming and computing.
Below are the key moments and takeaways from the episode, or listen where you please:
Episode Overview
Guest: Brittany Harran, Senior Account Director at BAM
Client Featured: Carbice
Key Placement: Tom's Hardware
Episode Focus: Partnership announcements, industry events, and media relationship building
Key Moments & Takeaways
⏱️ 00:00–01:15 — Meet Brittany and Carbice
Brittany introduces Carbice and explains how the company develops carbon nanotube thermal technology that helps solve cooling challenges for processors, GPUs, and data center infrastructure.
⏱️ 01:15–02:45 — The Computex Opportunity
Carbice had two major partnership announcements timed around Computex.
Because both announcements supported the same broader story around bringing carbon nanotube technology into the mainstream, the team decided to combine them into a single media strategy.
⏱️ 02:45–04:30 — Why the Combined Pitch Worked
Instead of sending two separate announcements, the team packaged both partnerships together.
The reasoning was simple:
- same audience
- same reporters
- stronger overall narrative
The combined story made the news more compelling.
⏱️ 04:30–05:45 — Building Relationships Before the News
One of the biggest contributors to the coverage was the existing relationship with Tom's Hardware.
The team had spent months introducing the technology, briefing reporters, and building familiarity before the announcements happened.
⏱️ 05:45–07:00 — The Results
The campaign generated:
- coverage in Tom's Hardware
- features in PC Gamer
- coverage in PC World
- features in Digital Trends
- dozens of additional gaming and hardware outlets
The announcement ultimately generated more than 50 pieces of coverage and hundreds of millions of impressions.
⏱️ 07:00–08:00 — Advice for Founders
Brittany's biggest takeaway is to build relationships before you need them.
The more time reporters have to understand your company and technology, the easier it becomes to secure coverage when the news arrives.
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