On this episode of The Press Playbook, Kendall Aldridge sat down with Briana Trulear, Senior Account Director at BAM, to talk about how she helped XCaliber land coverage in MobiHealthNews following the company's $6.5 million seed round.
This was XCaliber's first major media push after operating in stealth, making the funding announcement a huge milestone for the company.
Below are the key moments and takeaways from the episode, or listen where you please:
Episode Overview
Guest: Briana Trulear, Senior Account Director at BAM
Client Featured: XCaliber
Key Placement: MobiHealthNews
Episode Focus: Funding announcements, healthcare AI, and showcasing impact
Key Moments & Takeaways
⏱️ 00:00–01:30 — Meet Briana and XCaliber
Briana introduces XCaliber and explains how the company is building an agentic operating system designed specifically for healthcare. The goal is to reduce administrative burden, improve workflows, and help providers focus more on patient care.
⏱️ 01:30–03:15 — The Funding Announcement
The company had recently raised a $6.5 million seed round, which served as the catalyst for its first major media campaign. This was the company's opportunity to introduce itself to the broader healthcare market.
⏱️ 03:15–05:15 — Building the Pitch
The team targeted Jessica Hagen at MobiHealthNews because of her experience covering healthcare funding and innovation.
The pitch focused on:
- the funding announcement
- what makes Excalibur different
- the impact of the platform
- available spokespeople
Everything was organized in a way that made it easy to digest quickly.
⏱️ 05:15–06:30 — Why Customer Voices Matter
One of the strongest parts of the pitch was offering a customer as a spokesperson.
This gave the reporter direct access to someone experiencing the value of the product firsthand and added another layer of credibility.
⏱️ 06:30–08:00 — Advice for Founders
Briana's biggest takeaway is simple:
Don't just talk about what your technology does.
Talk about the outcomes it creates.
The more specific you can be about impact, the stronger your story becomes.
Final Takeaway
This episode is a great reminder that in crowded categories like AI and healthcare, outcomes matter more than buzzwords.
When you can clearly demonstrate impact and back it up with customer validation, your story becomes much stronger.
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