This week, BAM clients landed coverage in Axios and Barron’s, highlighting both a major fintech funding moment and broader economic shifts tied to demographic change.
Here is a closer look at the coverage and what made it work.
PMTbox Featured in Axios and Axios Pro Rata
What happened
PMTbox landed a feature in Axios, announcing its $15 million raise to build merchant payments software, along with a mention in Axios Pro Rata, one of the most widely read venture newsletters.
Why it matters
Landing both an Axios feature and a Pro Rata mention puts PMTbox in front of two highly valuable audiences at once. The feature reaches a broad base of founders and customers, while Pro Rata ensures visibility among investors tracking deal flow.
Together, these placements reinforce the significance of the funding and expand its reach across the venture ecosystem.
Behind the pitch
Strong funding stories often extend beyond a single placement. By pairing a clear announcement with a compelling market position, the story was able to carry across both a standalone feature and newsletter coverage.
IMPLAN Featured in Barron’s
What happened
IMPLAN was featured in Barron’s in a story examining how retiring boomers are beginning to impact the U.S. economy.
Why it matters
Barron’s is a top-tier outlet for financial and economic analysis. Being included in this type of story places IMPLAN inside a broader macroeconomic conversation that investors and policymakers are actively watching.
Behind the pitch
Data-driven insights are especially valuable in economic coverage. When a company can provide context around large trends like demographic shifts, it becomes a strong source for reporters.
The Bigger Picture
This week shows how different types of coverage can work side by side.
You have a funding story that signals growth and a data-driven story that explains broader economic change. Each one speaks to a different audience, but together they build a stronger overall presence.
The goal is to show up in the conversations that people are already paying attention to.
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