5 for 5. While we’re WNBA fans, we’re not referencing Caitlin Clark’s shooting stats. It’s BAM’s perfect record of securing top-tier media coverage for Gutter Capital’s portfolio companies.
Here’s how it happened: First, our team secured coverage for Gutter Capital’s Fund I closing in TechCrunch – showcasing the firm’s commitment to investing in companies with material strategies to make the world better through accessibility, affordability, and climate impact. Next, we focused on securing impactful feature coverage for the portfolio companies’ pre-seed, seed, and series A funding rounds, highlighting their missions and funding. The results speak for themselves.
How we got it done. So what’s behind these wins? Our team of BAMfs credits two key strategies:
Relationships. Our team has an incredible roster of longstanding media relationships that are nurtured outside of just emails. Through events like Media Matchmaking Day, we’ve built genuine connections. We strategically offer exclusives to reporters, creating true breaking-news moments and win-win scenarios for everyone involved.
Connection to the why. We dig deep to understand founders’ core motivations and the problems they're solving. This allows us to craft impactful pitches that transform funding announcements into compelling stories.
The media wins:
1. Simply Homes, an automated Single Family Rental (SFR) sourcing and underwriting platform, is mobilizing stagnant housing stock for the Housing Choice Voucher (HCV) program. They announced $22 million in funding for operations and real estate acquisitions, and we secured top-tier coverage with TechCrunch.2. Opus, a training platform for businesses with a deskless workforce, announced a $6.8 million Series A funding round. We earned top-tier coverage in Business Insider.
3. Treehouse, an electrification company that delivers turnkey installations for home EV charging, announced $10 million in funding. We secured top-tier coverage through Axios.
4. The Climate Choice, a climate intelligence software platform for decarbonizing industrial supply chains, announced $2 million in pre-seed funding. We gained top-tier coverage via TechCrunch.
5. Tetra, a home services company 1helping homeowners transition from fossil fuels to clean energy, raised $10.5 million in seed funding – and we landed them in Axios.
Funding announcements done right. Our success with funding announcements extends beyond PortCos. In 2024, BAM’s media relations team secured coverage highlighting our clients’ stories – who collectively raised $428 million in funding.
Ready to launch your funding announcement? You’ve come to the right place! Reach out here to get started. Because we can’t wait to secure coverage for you, too.
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