Many founders face that critical moment—watching competitors land headlines while their innovative solutions sit in the shadows. But PR isn't a luxury. It's a necessary strategy. So here's how to know when to partner with a PR agency.
1. Competitors are stealing the spotlight.
Are you noticing rivals stack up media mentions while your company watches in silence? That's more than FOMO—it's a wake-up call. Great PR isn't about luck, but it is about strategic storytelling. Your unique value is meaningless if no one knows your startup exists.
2. Fundraising is around the corner.
Investors don't just find you. You have to make them find you, and a strong media presence is your secret weapon. We're not talking about generic press releases but targeted storytelling that puts you on VCs' radars. Bonus: BAM has a network of 450+ VC comms professionals whom we can make warm introductions to when you're ready.
3. Media opportunities are overwhelming you.
Maybe your inbox actually has interview requests and speaking invites? Managing media relations is an art form. The right PR team doesn't just respond to opportunities. They create and maximize them, turning potential press moments into strategic business wins.
4. Your brand message isn't breaking through.
Your company’s ‘who, what, and why’ means nothing if you can't articulate why they matter. The best PR teams help you get crystal clear on what makes you different before they’re even pitching. Your story needs to be told authentically, but in a way journalists can't ignore.
5. Your target audience doesn't know you exist.
Building awareness takes more than an occasional press release and a sprinkle of hope. Your team needs a comprehensive strategy that reaches the right people through the right channels. And your story needs a megaphone, not a whisper.
Get ready to tell your story.
A high-impact PR strategy is a force multiplier for your startup. Don’t just take these 5 signs as warnings. Embrace them as opportunities to transform how the world sees your company.
BAM’s successful track record with VC-backed startups and our extensive media relationships ensure that your story reaches audiences that matter most to your growth. Let's get started.
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