THE CHALLENGE
When Workera came to BAM, they already had a solid foundation of PR strategy, including mentions in trade publications. However, they needed support to increase their visibility to a broader audience outside the trades.
THE GOAL
Establishing their CEO as a thought leader in the AI space and leveraging his perspective to secure consistent coverage in top-tier publications that reach a broader audience.
THE STRATEGY
As an adjunct professor of Deep Learning at Stanford, Workera CEO Kian Katanforoosh already had the deep technical AI expertise and visionary perspective on AI. The BAM team spent time delving into his perspective and experience to craft detailed thought leadership pillars, positioning him as a legitimate expert in AI to the media.
To further establish credibility within the industry, the team focused on applying for industry award wins, including TIME's Best EdTech Companies and Inc. 5000. The team also leveraged Workera product news to pitch exclusives to outlets like TechCrunch and built in-person reporter connections that led to commentary opportunities, including Business Insider.
