Case Study

Well

Well is a health technology platform pioneering a new approach to employee health engagement and well-being. Well is the first engagement platform to deliver a personalized, daily whole health partner at scale and tech-enabled concierge health for all.

VISIT WELL

THE CHALLENGE

Well’s platform could be seen as a “nice-to-have” employee perk or benefit. Our challenge was to make it clear that a platform like Well is essential for employee wellness and retention by iterating key industry trends and Well’s differentiators, while showcasing data that highlights its impact.

Well’s differentiators include it being the first engagement platform to utilize a personalized, scalable approach to a daily health partner. Rewards are designed specifically to challenge Well members in achieving their individual health goals, as opposed to a one-size-fits-all approach.

THE GOAL

The goal was to establish Well's executives as thought leaders in the HR and employee wellness industries, particularly on topics such as well-being, Population Health Engagement, and workforce optimization. BAM aimed to increase Wells’ brand awareness among HR decision-makers through earned media placements.

THE STRATEGY

BAM's strategy was to develop a cadence of bylined articles that allow Well's thought leaders to speak on prominent topics and themes while controlling the narrative and positioning.

BAM also pitched executive thought leadership interviews to be included in articles about industry trends, including the personalization of employee benefits at scale and combating carewashing, where employers provide a heap of benefits that are rarely utilized by employees.

SERVICES

0

placements

0%

of coverage in target HR publications

0%

of placements included direct quotes from a Well executive/thought leader

THE RESULTS

BAM was able to place multiple bylines in HR publications, Well's target audience. This included a byline in Employee Benefits News and BenefitsPro.

BAM was also able to pitch and place thought leadership-driven quotes in stories on employee health and wellness, such as this piece from WorkLife.

The media coverage was shared with potential partners and customers to continue conversation momentum. The quality coverage also helped Well make progress in growing the brand's share of voice, enabling Well to get in front of more ideal customer profiles. Because of BAM’s strategy, Well’s message pull-through was extremely successful, and the HR world now knows Well as the first engagement platform to deliver a personalized, daily whole health partner at scale.