Case Study

Overlap Holdings

Founded in 2022, Overlap Holdings is a venture capital firm that supports frontier tech startups through an integrated investing and connecting model by offering both equity and debt support throughout the startup journey.

VISIT Overlap Holdings

THE CHALLENGE

Overlap Holdings was preparing to launch its flagship fund in a competitive venture capital landscape. With limited media visibility, the firm needed to establish name recognition and communicate its differentiated approach. At a time when many investors were concentrating on AI, Overlap wanted to carve out space for its investment thesis focused on capital-intensive sectors such as energy, climate, and robotics.

THE GOAL

Overlap Holdings sought PR support to introduce its flagship fund, establish credibility for its founder/principal as an emerging manager, and highlight its unique investment thesis. The firm combines equity investments with non-dilutive options, such as debt, to help capital-intensive startups overcome funding challenges and accelerate commercialization.

THE STRATEGY

BAM partnered with Overlap to launch its Fund I announcement, securing feature coverage in the Wall Street Journal Pro VC, Venture Capital Journal, and other leading business newsletters. The team also supported a key team hire announcement, resulting in a Business Insider profile and additional coverage across multiple Politico newsletters.

Beyond announcements, BAM built momentum by developing thought leadership that highlighted Overlap’s differentiated investment thesis and positioned its founder as an emerging manager to pay attention to. This effort drove additional coverage in Fortune, The Wall Street Journal, The Venture Variety Show, Space Business Podcast, and two contributed articles in Crunchbase News.

Through this multi-pronged strategy, BAM developed strong media relationships and positioned Overlap as a credible and distinctive voice in the venture capital ecosystem.

SERVICES

0M

Total UVM of 27 articles

0%

Of coverage appearing in top-tier publications

THE RESULTS

BAM increased Overlap’s brand presence and executive profile across premier business and trade publications. The WSJ Pro VC feature highlighted Overlap’s unique investment thesis and became a key proof point the team leveraged in conversations with prospective founders and partners. Coverage in Business Insider and PitchBook also reinforced Overlap’s ability to attract top talent and validated the firm’s differentiated strategy.

As a result, Overlap was able to point to top-tier media recognition in fundraising discussions, strengthen its relationships with its portfolios, and build visibility in a venture ecosystem increasingly dominated by AI narratives.