Case Study

Metricool

Metricool is the all-in-one platform for planning, publishing, and analyzing social media. More than 2 million professionals, agencies, and brands use Metricool as their one-stop shop for social media and online ad management.

VISIT METRICOOL

THE CHALLENGE

Metricool, a fast-growing social media management platform, wanted to break into top-tier U.S. media outlets using its data capabilities and build a thought-leadership platform for its spokesperson bench.

THE GOAL

Metricool's primary PR goals were to raise brand awareness in the U.S., position Metricool as a leading authority on social media trends, marketing, and creator insights, and secure coverage in top-tier and trade publications that would engage social media managers and marketers alike.

THE STRATEGY

With this goal in mind, BAM was tasked with creating creative, timely angles that would resonate with marketers, brands, and cultural trend watchers. BAM leveraged Metricool’s data and studies to highlight industry trends and actions their core audience should take for social media strategies.

SERVICES

MEDIA RELATIONS

0

BAM-secured media mentions in 16 months

0%

exceeded quarterly coverage goals by 256% on average

0B+

impressions

THE RESULTS

In just one year working with BAM, Metricool gained significant media visibility and became a trusted source for social media insights.

BAM secured coverage in top marketing and business publications, including Business Insider, CNET, Social Media Today, Fast Company, Marketing Brew, LifeWire, ICYMI, NetInfluencer, and more. Through these placements, Metricool’s spokespeople were established as credible industry voices, and the brand strengthened its reputation as a go-to source for expert commentary and trend analysis.

As a result, Metricool has become a recognized authority in U.S. marketing and social media, laying the foundation for ongoing PR success.