THE CHALLENGE
LifeOmic struggled to establish itself in the crowded wellness and healthtech market. As the company expanded into consumer, B2B, and employer wellness, they required a strong narrative and media footprint to differentiate its science-driven approach. Building trust in intermittent fasting required credible education in a space full of skepticism, while growing its consumer app meant competing with dozens of lifestyle brands. LifeOmic risked being dismissed as another fad wellness app instead of a credible, category-defining brand.
THE GOAL
LifeOmic’s ultimate goal for a media relations strategy was to build brand awareness and trust that could drive user adoption, support new business segments, and position the company for acquisition.
THE STRATEGY
BAM took a multi-pronged approach to help LifeOmic achieve its goals, tailoring tactics to reach different audiences while ensuring all efforts tied back to the central mission of building trust and awareness.
For consumer audiences, BAM focused on authentic storytelling and social proof, identifying influencers and everyday users who could credibly share the benefits of intermittent fasting and the LIFE apps. We also leveraged celebrity influencers to promote the app, which attracted tens of thousands of new users in just a few days, while also strengthening LifeOmic’s presence on social media.
To elevate LifeOmic’s credibility in the broader health and business communities, the team developed thought leadership opportunities for company executives, including positioning LifeOmic’s CEO and CSO as an expert voice on trust in healthcare at high-profile events. BAM secured a winning SXSW panel, “The Health Trust Gap and How to Fix It,” which paired LifeOmic with well-known names, including actor Kristen Bell, and national health experts. To complement this, BAM hosted experiential activations such as a Brooklyn Grange dinner where reporters from Oprah Magazine, Fast Company, Forbes, and other outlets engaged directly with LifeOmic’s “five pillars of health” philosophy, transforming abstract ideas into a tangible brand experience.
For employer and B2B segments, BAM leaned into precision health differentiation by showcasing LifeOmic as a partner in wellness and employee health. By pairing executive visibility with consistent storytelling in media outreach, the team ensured that LifeOmic wasn’t confined to consumer wellness coverage but instead recognized as a serious player across health tech, employer wellness, and scientific communities. Alongside this, BAM provided ongoing crisis communications support to help the company navigate sensitive moments with clarity and credibility.
