THE CHALLENGE
Knit was searching for a media relations partner to help them announce their $16.1 million Series A funding round.
THE GOAL
Knit wanted to use the funding news as an opportunity to build awareness of their researcher-driven AI platform and their goal to transform how enterprises conduct consumer research.
THE STRATEGY
BAM sought to land an exclusive story for Knit, as it would result in a more thoughtfully written, in-depth piece about Knit’s Series A round and the company's growth. Top-tier and premier trade outlets increasingly prefer exclusivity to differentiate their coverage, and this approach positions Knit’s news as noteworthy.
BAM secured an exclusive with Chris Metinko, an enterprise reporter at Axios, and assisted the client in preparing for the interview and finalizing the press release for the announcement. Once the timing of Chris’s article was confirmed, BAM moved on to a targeted embargo strategy. This gave us the opportunity to reach out to a broader set of reporters covering research, AI, and marketing. The goal was to build interest and maximize coverage by giving reporters advance access to the news ahead of launch.
