Case Study

THE CHALLENGE

Inspiren sought to increase overall brand awareness and credibility among current and potential investors and partners in preparation for an upcoming industry conference. Without adequate, positive brand awareness and credibility, Inspiren risked losing out on future referrals and inbound partner opportunities.

THE GOAL

Inspiren’s ultimate goal with media relations is to build brand awareness that results in new logos, partnerships, and customers. The goal for its Series A fundraise announcement was to increase brand awareness and credibility for the company ahead of an industry conference a majority of their current and potential clients would be at and for future investors ahead of their future fundraising. 

THE SOLUTION

BAM’s strategy was to announce the company’s Series A alongside the launch of its complete senior living ecosystem. Inspiren wanted to primarily focus on the ecosystem launch, to which BAM recommended the opposite, as funding would draw the largest amount of interest from media, especially without partners to name or impact to showcase. We recommended we move forward with an exclusive within a top-tier trade publication that would reach Inspiren’s target audiences.