Case Study

IMPLAN

IMPLAN is a leading provider of economic analytics software. IMPLAN has spent more than 40 years bringing actionable insights to corporations, energy companies, financial services organizations, colleges and universities, governments, trade associations, real estate firms, and consultants.

VISIT IMPLAN

THE CHALLENGE

IMPLAN faced a visibility challenge; despite its robust data platform and established credibility, the brand lacked broader recognition among mainstream business, policy, and industry audiences. The company wanted to break out of that bubble and get on the radar of major media outlets and reporters as a trusted, go-to source for economic insights. IMPLAN also saw an opportunity to build relationships with potential partners, policymakers, and customers who could benefit from IMPLAN’s data-driven perspective.

THE GOAL

IMPLAN’s primary goal in investing in media relations was to build meaningful brand awareness and position itself as the go-to source for economic impact insights. The company sought to broaden its audience by making economic analytics more accessible and actionable, driving both visibility and credibility among target industries.

While lead generation and customer growth were long-term goals, IMPLAN prioritized quality over quantity, targeting high-impact media placements that could increase website traffic, attract new leads, and strengthen domain authority through backlinks and SEO-driven visibility.

THE STRATEGY

Recognizing that IMPLAN possessed a deep reserve of economic data and expertise, BAM designed a proactive, news-driven PR strategy centered on data storytelling and real-time relevance. The team embedded IMPLAN into the national conversation by continuously monitoring the news cycle and identifying opportunities to provide timely, data-backed analyses aligned with breaking or trending stories. Each pitch was crafted to translate complex economic impacts into accessible insights for journalists and readers alike.

By positioning IMPLAN’s economists as trusted experts who could contextualize major events, from natural disasters to policy shifts, BAM successfully elevated IMPLAN’s visibility as a credible, go-to authority in economic analysis.

SERVICES

0+

pieces of coverage

0%

exceeded coverage goal by 142%

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inbound press requests from outlets like Barrons, CNN, and Boston Globe

THE RESULTS

Through this strategic media engagement, IMPLAN earned 160+ pieces of coverage featuring its data analyses and expert commentary. Beyond article volume, the coverage drove tangible business impact. Coverage tied to hurricane-related analyses generated the second-highest page views on IMPLAN’s website for the month, and early analytics showed direct referral traffic from an NPR story following national coverage.

These stories not only expanded awareness among target audiences but also strengthened IMPLAN’s digital footprint, improving search visibility and establishing a foundation for long-term inbound leads through SEO and backlink growth. BAM’s partnership effectively turned IMPLAN’s data into a storytelling engine that fuels sustained visibility, authority, and business momentum.