Case Study

Health2047

Founded by the American Medical Association in 2016, Health2047 is a venture studio that builds and backs early-stage healthcare companies. They focus on ventures that make a meaningful and measurable impact on healthcare.

VISIT Health2047

THE CHALLENGE

Because of their deep connection with the American Medical Association, Health2047’s work was well respected within the health community. But in a crowded venture market, Health2047 needed to build brand awareness as a venture studio that finds, funds, and scales early-stage companies that make a meaningful and measurable impact on healthcare.

As a busy venture studio, the platform team was doing double duty: executing marketing strategies for the firm itself and consulting and supporting their portfolio companies’ media and marketing tactics. Health2047 was seeking an agency partner that could not only manage its PR strategy but also execute and expand its existing growth marketing tactics.

THE GOAL

BAM’s integrated media relations and marketing campaign aimed to strengthen Health2047's reputation as an industry leader among portfolio companies, investors, entrepreneurs, and healthcare executives. Supporting portfolio companies was another priority, with plans for press announcements and ongoing media engagement tied to relevant news and thought leadership from their portfolio’s founders.

Additionally, the campaign included launching content marketing efforts designed to generate new business opportunities for the venture studio.

THE STRATEGY

A core focus was elevating the visibility and credibility of Health2047’s spokespersons by developing distinctive perspectives that could be leveraged for media outreach and timely responses to industry news and trends. Their thought leadership bench was made up of experts with experience in the healthcare, technology, venture, and entrepreneurship spaces. Each expert was able to speak to topics relevant to their expertise, from startup commercialization to why companies should be built from the patient perspective, giving BAM bold POVs for media and newjacking opportunities.

In addition, BAM also supported the launch Health2047 portfolio companies through press announcements and ongoing proactive media and newsjacking opportunities.

For marketing, BAM focused on leveraging pull tactics through content marketing and events to engage founders and fill the opportunity pipeline. All content targeted at least one of Health2047’s founder personas, with each playing a specific role in the marketing funnel. BAM developed the strategy for and managed Health2047’s key content channels, including a monthly newsletter, a monthly podcast, blog content, and LinkedIn.

SERVICES

0

media placements over 9 months

0 %

exceeded media coverage goals by 220%

0%

increased SOV amongst competitors by 43%

0%

increased monthly newsletter open rate by 32%

THE RESULTS

Over the course of the 9-month campaign, BAM made significant progress toward Health2047’s primary three goals:

Establish Health2047 as an industry leader

The ‘So You Want to Transform Healthcare’ podcast engaged audience increased in 2023, with a 19% increase in downloads since working with BAM. Their monthly newsletter for healthcare founders expanded its reach, increasing audience size by 18% QoQ and 122% over the course of the 9-month campaign.

Increased brand awareness, credibility, and thought leadership

Through timely proactive pitch angles, newsjacking opportunities, and contributed bylines, BAM increased Health2047’s credibility, showcasing momentum and further establishing it as a company to watch with diverse coverage in outlets such as MedCity News, HIT Consultant, and Healthcare IT Today that reached our target audience of digital health executives and other VCs in the space.

In just one quarter, BAM exceeded our total media KPIs by 55% and exceeded the previous quarter’s placements by 210%. Over the course of the campaign, BAM secured 44 media placements over 9 months, increasing Health2047’s SoV amongst competitors by 43%.

Launched health2047 portfolio companies

BAM led the media strategy for three portfolio announcements: ScholarRX, HOPPR, and HEAL Security, securing 42 pieces of coverage across the three announcements in publications such as Axios, Fierce Healthcare, and Modern Healthcare. These results further solidified that investment and the companies behind the funds are newsworthy items for the media.

Health2047 clips

Move your

story in th e

right directio n.

Move your story in the right direction.