Case Study

THE CHALLENGE

H2O.ai already had traction with several banking customers, but the company wanted to expand its influence and credibility with a broader set of financial institutions. While recognized within AI and open-source communities, H2O needed to show prospective banking and fintech audiences that it could deliver products purpose-built for regulated industries.

THE GOAL

H2O.ai’s ultimate goal was to establish itself as a trusted AI partner for banks and financial institutions by highlighting how its solutions address risk, compliance, and governance. The company aimed to use the launch of its Model Risk Management product to build credibility with regulators, risk officers, and banking executives, while also differentiating its open-source and on-premises capabilities from cloud-only competitors.

THE STRATEGY

BAM identified the Model Risk Management launch as a high-leverage moment to demonstrate H2O.ai’s relevance in regulated industries. BAM's strategy focused on securing high-value coverage in leading financial trade outlets read by risk, compliance, and technology decision-makers. By prioritizing quality over quantity, BAM deliberately focused on trade publications most trusted by banking executives rather than pursuing broad but less impactful coverage.

To do this, BAM positioned H2O.ai’s leadership as authoritative voices on AI risk governance. Media messaging focused on emphasizing the company’s differentiation in open-source and on-premises deployment, which are key advantages for financial institutions under strict regulatory oversight. Beyond the launch event, BAM sustained momentum through exclusive stories, thought-leadership interviews, and Q&A features.