Case Study

Geek Ventures

Geek Ventures is a New York City-based venture capital firm investing in pre-seed and seed-stage startups built by visionary immigrant founders.

VISIT GEEK VENTURES

THE CHALLENGE

Geek Ventures faced the dual challenge of building awareness in a crowded space for the firm and its Fund I, while also elevating its founder and general partner, Ihar Mahaniok, as a credible voice in the VC ecosystem. The firm’s focus on investing in immigrant founders positioned it uniquely in the market, but it also required education and storytelling to help media and entrepreneurs understand the mission and opportunity.

THE GOAL

Geek Ventures partnered with BAM to grow both the firm’s and Ihar’s brand awareness and market share among immigrant founders and early-stage technology startups. The objective was to position Geek Ventures as a premier VC firm and to establish Ihar as a bold, authentic thought leader in the venture community.

THE STRATEGY

BAM implemented a proactive and trend-driven PR strategy combining hard news, thought leadership, and ongoing newsjacking to amplify Geek Ventures’ visibility:

Fund I Announcement: Drove national and industry coverage around the launch of Geek Ventures Fund I to introduce the firm’s unique focus on immigrant founders.

Thought Leadership & Newsjacking: Positioned Ihar as an expert through commentary and rapid response insights tied to trending VC and startup news, including commentary on Instacart’s IPO and offering advice to immigrant founders navigating the U.S. VC and startup landscape.

Founder Branding: Developed a bold, personal narrative for Ihar that emphasized his immigrant founder experience and mission-driven approach to investing, helping humanize the firm’s story and attract widespread media attention.

SERVICES

MEDIA RELATIONS

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reached over 630M unique visitors per month

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of total coverage in tier-one publications

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exceeded coverage goals by 460%

THE RESULTS

BAM’s campaign established Geek Ventures as a recognizable and respected emerging firm in venture capital, significantly expanding Ihar’s public profile as a thought leader in immigrant entrepreneurship and early-stage innovation.

During our four month engagement, BAM secured 28 media placements across tier-one and trade outlets, reaching over 630 million unique monthly visitors. Highlights include feature stories in T echCrunch, Venture Capital Journal, and Built in NYC, as well as mentions in key newsletters, including The Wall Street Journal's VC Pro and Axios Pro Rata. Through timely newsjacking, BAM also secured thought leadership coverage in The New York Times, Yahoo Finance Live, PitchBook, LinkedIn News, and more.