Case Study

Carbice

Founded in 2011, Carbice is an Atlanta-based leader in next-generation carbon nanotube-based thermal interface materials (TIMs) and high-performance cooling expertise. The revolutionary Carbice pad optimizes the critical contact between heat sources and heat sinks or cold plates, representing the world's first robust thermal interface material (TIM) made for rapidly scaling industries.

VISIT CARBICE

THE CHALLENGE

Carbice is pioneering category-defining materials science technology for critical sectors, including AI data centers, consumer electronics, space technology, and other key industries. The company’s technology is both novel and complex, requiring significant education to help readers and reporters understand how the technology works and the industries it can support. This challenge was compounded by the need to differentiate Carbice in markets crowded with legacy players and a traditional mindset.

THE GOAL

Carbice partnered with BAM to enhance brand visibility across its markets, resulting in increased business leads and investor interest. They also partnered to reinvent its messaging for each sector. The goal was to establish Carbice as a global leader in carbon-based thermal interface materials, while educating the media and broader industry on the disruptive impact of its technology.

THE STRATEGY

BAM deployed a multi-pronged PR strategy that focused on thought leadership, industry partnerships, and social media amplification to generate new leads and showcase the company's momentum to investors.

SERVICES

0%

Of media placements were full feature stories

0%

Exceeded coverage goal by 40%

0%

Increase in LinkedIn followers

THE RESULTS

BAM’s efforts helped position Carbice as a category leader in thermal interface solutions for AI data centers, consumer electronics, and space technology. By tailoring its messaging to each sector and driving consistent visibility, Carbice has increased brand awareness and is becoming a go-to voice for both industry reporters and stakeholders.

Within 12 months, BAM secured 28 media placements, with 75% of them being full-feature stories that highlighted Carbice’s innovation and partnerships. This exceeded the annual coverage goal by 40%, reinforced Carbice’s momentum in each market, and significantly expanded engagement across social channels.

Thought Leadership: BAM leveraged various proactive angles and newsjacking tactics to secure high-impact thought leadership coverage in CBS News, CNET, PCMag, Forbes, and Data Center Dynamics, among others.

Partnership Announcements: BAM showcased Carbice’s momentum through strategic partnerships. We secured features in Semafor, Atlanta Business Chronicle, and multiple trades publications including Semiconductor Engineering, Chem Analyst, and EV Engineering & Infrastructure for Carbice’s partnership with Dow Corp; generated features in Data Center Dynamics, Space Daily, SATNow, and GPS Times for its partnership with SWISSto12, and drove features in PC Gamer and Yahoo! Tech for its partnership with CyberPowerPC, as well as mainstream tech review interest with PC Gamer, PC World, PCMag, IGN, and Tom’s Hardware.

Social Amplification: BAM supported Carbice’s LinkedIn presence, nearly doubling impressions and driving 2x more engagement through strategic amplification of media wins. Out of 73 total posts published, 56% were supported by BAM and focused on amplification, coverage, events, and partnerships. These posts consistently outperformed general content, delivering 30% higher engagement and stronger click-through rates.