On this episode of The Press Playbook, I sat down with Emily Amodeo, Senior Account Manager at BAM, to talk about how she helped her client, VoiceRun, land coverage in The Boston Business Journal.
On paper, this was a $5.5M seed round, but what made it land wasn’t just the funding. It was the angle.
We break down how adding a strong local AI story made the difference.
Below are the key moments and takeaways from the episode, or listen where you please:
Guest: Emily Amodeo, Senior Account Manager at BAM
Client Featured: VoiceRun
Key Placement: The Boston Business Journal
Episode Focus: Funding announcements + local industry angles
I introduce Emily and her role at BAM. She shares background on VoiceRun and what they’re building in the voice AI space.
Emily explains that at first, locking in an exclusive around just the funding wasn’t working. The team needed something stronger than “another seed round.”
That’s when they stepped back and looked at the bigger picture.
Instead of pitching only the raise, they focused on Boston becoming a real hub for voice AI.
With competitors also building in the space, the story became bigger than VoiceRun. It became about AI momentum in the region.
That’s what made it interesting.
Emily kept the pitch tight. Two to three paragraphs max.
The subject line clearly called out the Boston AI boom and the exclusive seed round. The first few lines led with the industry trend, not just the funding.
Once the reporter was interested, he also wanted to speak with the lead investor at Flybridge.
This added depth to the story and made it feel bigger than one company raising money.
The team didn’t force a hard deadline. They offered flexibility on timing, which made collaboration easier.
That openness and tone matter more than people realize.
This episode is a great reminder that PR doesn’t always start with headlines and that sometimes funding alone isn’t always enough.
If you want your announcement to land, look for the bigger story whether that's local momentum, industry shifts, or anything that makes the reporter’s job easier.
Funding plus context is what cuts through.