On this episode of Coffee with a Founder, host Beck Bamberger sits down with Keith Corso, co-founder and CEO of BusRight, for a candid conversation about building a company in one of the most overlooked—and essential—industries: student transportation.
Keith shares how BusRight is modernizing school transportation by addressing some of the industry's biggest challenges, from nationwide driver shortages and complex routing logistics to the growing demand for real-time communication between schools and families. He also opens up about the founder journey behind the business, including navigating more than a thousand investor rejections, leading through the uncertainty of COVID-19, and learning how to evolve as a leader while scaling a startup.
Together, Beck and Keith explore the realities of entrepreneurship—the privilege and pressure of building something from scratch, the role that luck and timing can play in a company's trajectory, and the resilience required to keep moving forward when the road gets rough.