On today's episode, Beck Bamberger sits down with Jack Rusk, founder and CEO of C.Scale, a company helping the building industry navigate one of its biggest challenges: reducing carbon emissions without sacrificing cost, efficiency, or growth.
Before launching Sea Scale, Jack spent years working across policy, sustainability, and technology at organizations like Autodesk and Schneider Electric. Now, he's bringing those worlds together to help architects, manufacturers, developers, and builders make smarter decisions about the materials shaping our cities.
Their conversation explores the realities of building a venture-backed company in climate tech, why trust is still the most valuable currency in construction, and how data can help bridge the gap between sustainability goals and business outcomes. Along the way, they discuss startup ecosystems, leadership lessons, and what it takes to create change in an industry responsible for nearly 40% of global carbon emissions.