On this episode of Coffee with a Founder, Beck Bamberger sits down with Ethan Smith from Graphite for a follow-up conversation on AEO and GEO, plus what’s actually changing right now in how people discover brands inside AI tools. Coming off two conferences in the same week, they get into prompt behavior, why citations are more fragmented than most people think, and why earned media is becoming even more important in an AI-first world.
The conversation dives into what’s working, what people are doing wrong, and how founders should think about measurement when clicks are disappearing.
If you’re into the new playbook for getting found in AI search and want the practical version, don’t miss this one.