From venture and private markets to culture and consumer, BAM clients landed Tier 1 coverage across outlets like TechCrunch, Fortune, The Information, Barron’s, The Economist, and Vogue. Different industries, different audiences, but all part of bigger conversations happening right now.
Here is a closer look at the placements and what made them work.
What happened
Costanoa was featured in Venture Capital Journal in a piece highlighting partner David Cheng and his approach to working with founders.
Why it matters
Investor profiles like this help build long-term credibility. Venture Capital Journal reaches a highly targeted audience of investors and founders, making it a strong outlet for shaping how a firm is perceived within the VC ecosystem.
Behind the pitch
Profiles that focus on the people behind the firm create depth beyond just deals. By highlighting David Cheng’s perspective and founder-first approach, the story adds a more human layer to Costanoa’s brand.
What happened
Touring Capital landed a feature in TechCrunch and additional mentions across Fortune Term Sheet, Axios Pro Rata, and The Information tied to broader conversations around venture, crypto, and emerging tech.
Why it matters
This kind of multi-outlet visibility puts a firm directly in front of different layers of the VC space. TechCrunch reaches founders and builders, while Fortune, Axios, and The Information speak to investors tracking where the market is heading.
Behind the pitch
Strong narratives that tie into larger industry shifts tend to carry across outlets. By aligning Touring Capital with timely conversations across crypto and venture, the coverage extended across multiple high-value publications instead of living in just one story.
What happened
Percent was mentioned in The Economist in coverage focused on private credit and the evolving role of secondary markets.
Why it matters
The Economist is one of the most globally recognized publications for economic and financial analysis. Being included in this conversation places Percent within a high-level discussion around how capital markets are changing.
Behind the pitch
Complex financial topics benefit from clear, informed voices. By contributing to a broader narrative around private credit, Percent was able to show up in a publication known for deep, analytical reporting.
What happened
Haast was mentioned across WSJ Pro VC and multiple top venture newsletters, including StrictlyVC and Fortune Term Sheet.
Why it matters
Newsletter coverage is one of the most direct ways to reach investors and founders. These audiences rely on curated updates to stay informed on deals and trends, making consistent mentions especially valuable.
Behind the pitch
Momentum in venture often shows up through repeated mentions. By staying tied to ongoing deal and trend conversations, Haast remained visible across multiple high signal channels.
What happened
Numa was mentioned in Axios Pro Rata and WSJ Pro VC as part of broader deal and industry coverage.
Why it matters
These newsletters are widely read by founders and investors. Mentions here help reinforce visibility within the venture space and keep companies part of ongoing deal convos.
Behind the pitch
Even short mentions can carry weight when they appear in the right places. Consistency across high signal outlets helps build familiarity over time.
What happened
Metricool landed both a feature and a mention in Vogue, tied to coverage around brand moments and cultural relevance at Coachella (aka Bieberchella!).
Why it matters
Vogue represents a completely different type of visibility compared to traditional tech or business outlets. This placement connects Metricool to culture, brand, and consumer conversations, expanding its reach beyond core marketing audiences.
Behind the pitch
Cultural moments create unique opportunities for coverage. By tying Metricool into a relevant event like Coachella, the story positioned the company within a broader lifestyle and brand conversation.
You have investor credibility, market commentary, cultural relevance, and consistent newsletter visibility all happening at once. Each one reaches a different audience, but together they build a much bigger presence.
The goal is to show up across the conversations that matter, wherever they are happening.
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