PR sounds glamorous, right? Strategy, storytelling, media buzz, maybe even a Pinterest-worthy outfit. But anyone who's worked in PR, especially at a tech startup-focused agency, knows it's a mix of chaos, creativity, and strangely transferable life skills.
We're not just good at writing press releases. We're good at...
Touch base. Revisit. Re-engage. Ping again. Loop back around. PR pros could teach a masterclass in follow-up language that doesn't make you sound like a broken record.
Getting that subject line just right is an Olympic sport. Every word matters when you have 3.2 seconds to avoid the trash folder.
And still remembering the embargo date. Multitasking isn't a skill anymore, it's a reflex. And somehow you're managing it all without dropping anything important.
Whether it's a founder feeling nervous before a big interview, a product launch going sideways, or breaking news that changes everything — you're the voice of reason and the crisis manager problem-solving behind the scenes.
The founder said "zero trust edge-based orchestration architecture," but what they meant was "it keeps your stuff secure." Translation: our specialty.
PR time is not real time. It's faster. And somehow you always have a status update ready, even when nothing has changed.
Because there's a difference between a hyphen, an en dash, and an em dash — and knowing when to deploy each one is basically a superpower in written comms. (See what we did there?)
Turns out, managing timelines, coordinating vendors, handling last-minute changes, and keeping everyone happy while staying under budget are exactly the same skills. Who knew?
Cool cool cool. That means "not this time." And we already have a new angle cooking because optimism is part of the job description.
Quantum computing? Give us ten minutes and we'll be pitching it like we've got PhDs. We've got research skills that would make a librarian beam with pride.
PR is strategy and storytelling, yes. But it's also soft skills, split-second judgment calls, emotional intelligence, and the ability to make magic in less-than-magical conditions. These weirdly specific skills? They're what keep clients happy, founders media-ready, and stories alive in inboxes that could have ignored you.
So if you're in PR and feel like your job is 10% storytelling and 90% "managing chaos with grace," you're not wrong. That is the job. And honestly? You're crushing it. These skills don't just make you good at PR; they make you good at life.