On today’s episode of Actually Intelligent, Max Thon sits down with Peter Purcell, CEO of Poplar, to talk about the future of founder-led marketing in the age of AI.
From building authentic LinkedIn content to avoiding the flood of generic AI-generated “slop,” Peter shares how Poplar helps executives scale their voice without losing what makes it human. The conversation dives into AI-powered personal branding, individualized voice profiles, content strategy, and where AI is still wildly underestimated in business today.
If you’re curious about the next wave of AI-driven marketing — and how founders can stand out while everyone else sounds the same — this episode is for you.
Read the blog to hear more from Peter Purcell on how he went from agency to startup founder, why he thinks the best AI tools are the ones solving for the human bottleneck, and what happens when Poplar customers see their first generated post.